Generate Leads, Close more Deals and leverage your Time
We drive lead generation, higher conversion rates and higher revenues per customer by enabling you to grow like a company ten times your size whilst personally engaging with prospects like a real human being. Tell your story at scale through the mediums of digital, video and social and accelerate your scale-up process.
MARKETING AUTOMATION & engagement
Punch above your weight by reaching & converting your audience at scale through automated multi-channel marketing campaigns. It's like having a whole marketing team behind you.
Generate content rich landing pages and embed dynamic web forms.
Capture visitor behaviour at contact level including anonymous and known visitor traffic. Create landing pages and integrate dynamic forms to gather information about your contacts throughout their buyer journey to enable better segmentation and qualification. Drive higher conversion rates.
Use dynamic content in campaigns and embed video and social media.
Create intelligent dynamic e-mail campaigns which leverage the power of multi-media. The Campaign Builder enables intelligent personalised communication and A/B testing and detailed analytics enables optimisation for maximum conversion rates.
Set up social listening within your networks to widen your audience.
Social listening allows you to monitor your Twitter community for buying signals, topics of interest, or event to listen to messaging about your brand - whether positive or negative. Assign specific listening terms to segments to automate follow on contact and engagement.
Run automated campaigns that are personalised and dynamic.
Create omni-channel campaigns for new product launches, promoting cross selling and up-selling and gaining new customers. Map segments and personas through gathering demographics, firmographics and model their buying journey, serving up persona relevant content which accelerates conversion.
Utilise lead scoring and lead nurturing to focus on sales ready leads.
Driven by your ideal customer profiles and segmentation strategy, lead scoring enables you to score leads and focus on those who want to buy from you with precise profiling and qualification. Lead nurturing campaigns serve educational content and keep your products front of mind until prospects are ready to buy.
Combine A/B testing with reporting and attribution to scientifically optimise.
Greatly improve lead flow and conversion rates by testing changes to individual variables such as headings, images, content and calls to action. Measure click through rates and dwell times and promote the winning assets. Analyse contact behaviour, engagement and email click throughs and attribute to marketing efforts.
Adopt Account Based Marketing with complete visibility of contacts.
Scoring can be be done at account and contact levels and the engagement of key account personnel can be analysed and scored by role. Combine firmographic, demographic and behavioural data, combined with social media insights to pro-actively and strategically target accounts.
Use progressive profiling to augment contact data & improve segmentation
Gradually gather more information about your contact's needs and wants as they progress on their buying journey. Chain forms together and leverage dynamic profiling to ask them relevant questions based on past responses. Present personalised and relevant content and solutions to their problems to accelerate the sales cycle.
Our open integration framework allows easy integration
Plug upsurge.io into your existing IT estate and link with your existing applications. We believe in the power of open source and of open integration with no nasty surprises or hidden costs. You can plug into your existing CRM or e-mail marketing provider, or you can implement our full stack.
marketing automation (MA) benefits:
SALES AUTOMATION & CRM
Manage opportunities and adopt a workflow driven approach which is based on the customer's journey and buying model. Move beyond paper processes, spreadsheets and rigid off the shelf systems towards a solution built and designed for you. More Sales, Less Force.
Empower sales to close more opportunities and be more productive.
Design business rules to route sales leads and opportunities based on territory, product knowledge or industry. Increase productivity by integrating contracts, quotes and invoicing and enable a real sales focus by having personalised dashboards highlighting key sales tasks, opportunities and milestones. Adopt mobile CRM.
Strategically manage accounts and maximise customer lifetime value.
Profile and invest valuable account management and sales time in high value accounts.
Deepen engagement and leverage a 360° view of all account activity.
Engage your workforce to be a part of your sales engine by having all staff across the customer journey input intelligence on future needs and wants.
Harness the power of your organisation through sales collaboration.
Create sales projects and allocate key personnel to them across sales, marketing, technical and support functions. Create milestones and assign tasks to team members. Record outputs and manage and share documents on an opportunity and account basis. Manage calendars and prioritise organisational resources.
service automation - Retain Your Customers
Manage all aspects of your customer's journey and scale-up through process automation. Manage projects, cases, complaints and defect’s to ensure that customers are happy and keep buying from you. Reduce costs & increase customer satisfaction through business process automation.
Customer journey management - deliver across organisational silos.
Orchestrate customer journeys by service product type and customer experience. Share documents and information, digitise all of the processes and automate with workflow. Monitor customer satisfaction throughout the on-boarding process and make the sales to service transition seamless.
Intelligent case management and defect management.
Resolve customer requests and issues quickly with smart routing and escalation workflow and provide great service to aid retention. Track defects and bugs down to their root cause and trap issues before they manifest themselves in the field. Improve quality and customer satisfaction.
Customer and partner self service and knowledge management
Empower customers and partners to log and track service requests online. Create and structure knowledge base portals to reduce support calls and request. Create separate knowledge bases for sales staff and internal staff to share knowledge and assets across the enterprise.
We provide Marketing Automation and Campaign Design, Business Process Re-engineering, Customer Experience and CRM Consultancy to make sure that our platform delivers real growth benefits.
Marketing Automation and Campaign Design
From defining your ideal customer profiles, through the segmentation and persona definition process and the design of campaigns and nurturing streams, we help you get the most out of Marketing Automation. We also help in the design of digital assets such as landing pages, white papers and optimised forms.
Business Process Re-Engineering and Cx/CRM Consultancy
From converting Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs) using streamlined solution based sales processes, we can help you make the marketing to sales handover seamless. By mapping out the overall customer journey ensures that your customers stay at the heart of your processes.
Digital Design and Digital Transformation
The transformation process is driven by digitising all processes and forms in order to achieve workflow automation. Allied to this, the success of Marketing Automation is largely impacted by the branding, design and messaging within your landing pages, website and digital content. We can help with both.